Friday, June 19, 2015

Back street shop front

click photo to enlarge
The British character is traditionally supposed to be low key, reserved, eschewing ostentation and brashness. There is an element of truth in this view. However, there have always been plenty of exceptions to this rule, and the internationalisation of many aspects of life have introduced more "showy" elements into British culture.

When I first crossed the waters that separate our island from the rest of the world one of the first things I noticed was how much more intrusive advertising could be in some European countries. Large cut out letters forming names on top of buildings were commonplace in Greece and France but very rare in Britain. Store fronts often had names on that stretched right across the facade where in Britain they were usually more modest. Roadside adverts were more noticeable even given the lower population density. But, things change, ideas are imported, and Britain now exhibits more of these kinds of features despite having planning regulations that seek to control them. I came across this example in Hull recently. The shop's location off a main thoroughfare clearly prompted the owner to come up with this large, eye-catching advertisement that could be seen by anyone glancing down the side-street. And, despite the colours having begun to fade, it worked, hence my photograph!

photograph and text © Tony Boughen

Camera: Olympus E-M10
Mode: Aperture Priority
Focal Length: 14mm (28mm - 35mm equiv.)
F No: f5.6
Shutter Speed: 1/1000 sec
Exposure Compensation: -0.33 EV
Image Stabilisation: On