Thursday, October 27, 2011

hub becomes nccd

click photo to enlarge
It seems that the hub (lower case) has become nccd (also lower case). An improvement, certainly, but wouldn't it have been so much better to have gone the whole hog and made it N.C.C.D.?

Ever since I moved to Lincolnshire I've visited the National Centre for Craft & Design in Sleaford. I've been delighted, bemused, exasperated and despairing as I've viewed their regular exhibitions. And that's exactly how it should be. There's absolutely no reason why I should like everything that is shown. I much prefer to see a wide range of exhibitions that bring me experiences that are new, different and challenging, and that necessarily means, as far as I personally am concerned, there'll be hits and misses. The next blog post will feature the current main exhibition which I think is a definite hit. However, for today let's stick with the "re-branding" exercise.

It makes much more sense to use the initials of the centre's official name rather than the generic title of "the hub". There are too many other places with that name which leads to confusion, and anyway it's become a touch passe. But why keep the lower case? Surely that's a fashion that's had its day too. Moreover, lower case becomes either confusing ot unreadable when written in a block of text. I would rather that capitalized initials had featured in the new advertising and that subsequent updates to the style and signage simply modified them. I do, however, quite like the overlapping angular shapes that accompany the revised name, and the painting of them on one side of the building works well too. So well in fact that I had to photograph them with the window reflecting a nearby tree.

photograph and text (c) T. Boughen

Camera: Canon
Mode: Aperture Priority
Focal Length: 40mm
F No: f7.1
Shutter Speed: 1/125
ISO: 100
Exposure Compensation:  -0.33 EV
Image Stabilisation: On